B2 Productions: 5 Strategies to Make Your Video Much Better

May 1, 2017
Tracy Phillips

Does my title sound markety to you?

Yeah, I think so too – but I’ve been immersed in sales webinars and now I’m starting to talk like an online marketer -zoiks! How did that happen? At least it wasn’t a lot of Pee-wee Herman:)

The thought of creating videos can be stressful and my goal this year is to help you embrace video so it becomes your go-to tool to connect with your audience. I want to help you LOVE video and use it to fuel your online business.

So in an effort to make a bite-sized approach to video, let’s start with how you can make your videos better.

Here are 5 strategies to make your videos MUCH better.
Avatar::::: Insert your eye-roll here. If you have been with me for a while you know I’m slightly obsessed with your avatar. If you’re new, lean in and pay attention. Your video is going to get SO much better if you have a clear idea of who you are talking to. I want you to be talking to ONE PERSON, not a loose demographic. When you can picture one, specific person – it becomes a conversation. And talking to one person can help with the on-camera jitters.

If you don’t know where to start, I have a great worksheet on defining your avatar. Shoot me an email and I’ll be happy to send it your way.

Audio::::: Believe it or not, your audio quality is far more important than your video quality. If your content is engaging and you’re engaging but your video quality is “meh” -people will keep watching.
On the flip side…if your content is awesome and your video quality is awesome but your audio sucks…say bye-bye to your audience.
When you scan through the stations on the radio, where do you land? Be honest, even if it’s your favorite song you won’t stick around if you can’t hear it.

Framing::::: Are you familiar with the rule of thirds? If not, when you’re done here go take a peek at what it is: http://digital-photography-school.com/rule-of-thirds/

It bugs me a bit when people place themselves smack in the middle of a frame. Yes, it’s a third…but not a very interesting one. Also, by placing yourself on the right or left of the screen, you leave real estate for on-screen text. Your head should land in the upper right or upper left corner.
Here’s an example of great framing. Amy is slightly off to the right and she has just enough head room. Good job Amy!

Gestures::::: I’m going to keep this one simple. DON’T BE A ROBOT on camera. I’ve heard smart people instruct other people not to use their hands on camera and that is hogwash. It is human to gesture and while you’re at it, throw in a head tilt and lots of smiles!!!!

Practice:::::: There’s an old Jack Benney joke that goes something like this: A guy from outta town says “Excuse me sir, do you know how to get to Carnegie Hall?” and I tell him “Practice, practice, practice!”
So my final and 5th strategy for making MUCH better videos is to practice. I have seen wonderful scripts go bad because the client didn’t practice. I have also experienced nirvana when a client who is generally monotone and soft spoken finds a kickass inner persona -one she could only have found through trial and error.
I hope that was helpful!
Until next time…go make some videos!

::::::NOTE:::::: I’m aware Jack Benny didn’t write the aforementioned joke but that’s how I remember it so that’s how I’m telling it:)