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We’ve done a lot of shoots in a lot of different facilities – from good to bad. So what’s the difference when you’re shooting on green screen? A good facility has a cyc or green screen set up (hopefully clean or newly painted) with grid lighting/dimmers so you can evenly light the background without over-taxing your gaffer. Quiet air conditioning is a plus when shooting…
Recently, we worked with an individual who had no experience in front of a camera.To compound the issue this individual had to turn to another individual on-screen from time to time and then come back to the main camera (all on teleprompter).The best analogy is this individual looked like a scared cat in a small box. However, with some quick…
Okay. Something that drives me crazy is when you ask a prospective client: ‘Who is your audience?’ or ‘Who are we targeting?’… more often than not I get the answer: ’24-70, male, female. I want everyone’. That makes sense, right? Wrong. In fact, by creating such a wide demographic you tend to lose the key group or core of your potential…
I see a lot of online marketers selling the newest, latest, and greatest way to make videos. Their approach is to buy IG and Facebook ads spending thousands of dollars without really nurturing their audience; and thus, the audience doesn’t necessarily buy because they don’t know what – or more importantly – who they are buying. As online marketing gurus…
Let’s Make Videos Your Audience Wants to Watch!