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They say the house always wins in Vegas. That’s also true in online marketing. It should be no surprise that only 1% of all online marketers succeed in making money. The majority of newbies give it a once over; dump in a bunch of money and give up. While the successful online marketers happily take their money offering the newbie…
I was at a marketing conference not too long ago and the presenter mentioned b-roll as a way to enhance launch videos. The room went quiet. It was if he had said, “I found the cure for cancer”. Now, before we dive into this –I want you to know that I LOVE b-roll…done right. But b-roll is not the answer…
We’ve done a lot of shoots in a lot of different facilities – from good to bad. So what’s the difference when you’re shooting on green screen? A good facility has a cyc or green screen set up (hopefully clean or newly painted) with grid lighting/dimmers so you can evenly light the background without over-taxing your gaffer. Quiet air conditioning is a plus when shooting…
Does my title sound markety to you? Yeah, I think so too – but I’ve been immersed in sales webinars and now I’m starting to talk like an online marketer -zoiks! How did that happen? At least it wasn’t a lot of Pee-wee Herman:) The thought of creating videos can be stressful and my goal this year is to help you embrace…
Let’s Make Videos Your Audience Wants to Watch!