The script is written, the crew is set, the CEO has a few hours to dedicate to this video project…but what the heck should he or she wear? This is almost always an afterthought for many of my clients, however, it’s more important than you think. Video allows you or company to reach out and connect with your audience…

  AI generated video testimonials don’t work. People won’t trust your brand or your message when you use AI generated people to deliver your message. In fact, a little inside information: major pharmaceutical companies are warning creatives not to use AI in any of their work flows as people DO NOT trust the messaging. PERIOD. Every business needs video testimonials.…

  Have you ever heard the old saying; ‘you can have it good, fast, or cheap’. Pick any (2) but you can’t have all three. I’ve worked for a long time trying to give my clients all three. However, there are times when I can’t. As a recent example, a very nice person came to me twice with two different projects.…

  Recently, we worked with an individual who had no experience in front of a camera.To compound the issue this individual had to turn to another individual on-screen from time to time and then come back to the main camera (all on teleprompter): the best analogy is this individual looked like a scared cat in a small box. However, with…