I just learned something new about myself. I learned that I like to crawl through mud under barbed wire. This comes as a surprise to me since at no point in my adult life have I yearned to sludge through the wet earth while avoiding a horizontal curtain of cold, sharp, wire. I started my Tough Mudder journey with nonchalance. My friend’s…

  AI generated video testimonials don’t work. People won’t trust your brand or your message when you use AI generated people to deliver your message. In fact, a little inside information: major pharmaceutical companies are warning creatives not to use AI in any of their work flows as people DO NOT trust the messaging. PERIOD. Every business needs video testimonials.…

AI will take your job! Easy enough to accept. All the folks who say it’s just a flash in the pan are either on the winning side of things or the blind side. See all of these people in the above pic; even the ones to the right who are technically the ‘boss’ will see their jobs eaten up by…

I see a lot of online marketers selling the newest, latest, and greatest way to make videos. Their approach is to buy IG and Facebook ads spending thousands of dollars without really nurturing their audience; and thus, the audience doesn’t necessarily buy because they don’t know what – or more importantly – who they are buying. As online marketing gurus…