B2 Productions: The Top 5 Video Mistakes You Can Avoid

Okay, enough about streaming live events to your audience. Let’s back up a few steps and discuss the most fateful mistakes individuals and businesses make when creating their own videos.

Who wants to go to a studio or have a production crew set up in their office?  In this day and age it seems like things might go this direction for good. So, before you get things set up to live stream out of your home of office, you better make sure you have content that people (clients, fellow workers, or potential buyers) want to watch. Let’s review some common mistakes you can easily avoid to become a star on your next online video:

No Goal – No Plan – No Vision

You’d be afraid if you boarded a plane only to find the pilot had no flight plan, right? Zig zagging across the sky trying to find your destination through trial and error. Imagine your audience as your passengers and you are the pilot. Ready that flight plan to get your audience from point A to point B in the quickest path. They will be more attentive and more responsive when you navigate with a clear direction. Plot out what you want to say before your in front of the camera.

Perfect Expectations

Nobody’s perfect: in fact there’s no such thing as perfection. It’s all in the eyes of the beholder. After all, how many times have you thought you really bungled a presentation only to have people compliment you on the superb job. Don’t take yourself so seriously. Forget about what you think the audience perceives and just go for it. Confidence will shine through whether you are in person or online.

I Need a Big Audience

You don’t need a big audience to establish your authority. There can be five people or five hundred people if you have a clear objective and your confidence shines through you will deliver a better presentation. More often than not, people will watch the video after your live presentation on a replay. Never underestimate how many people you can reach even if you have a smaller audience during the live event.

Who am I Talking to

If you attended a brain surgeon conference but you’re not a brain surgeon,  you might be a little lost. Don’t overestimate your audience: some people might have a harder time keeping up with what you’re saying, or the acronyms you are using during your talk. Nobody likes to be talked down to; in fact, no one likes to admit they don’t know something. Ready your presentation and make it as elementary as possible for your audience. Imagine you’re talking to someone one on one who may not have all of your training or be as authoritative as you are on your topic.

Over Complicate Things

K.I.S.S. Keep it simple. If you have a hard time trying to lay out your presentation in a clear and concise message, try this: First and foremost, what is your Issue (that is, what is the first part of your presentation about; the overview, what are you trying to say – short and sweet). Next up – you need to back up your Issue with a Reason (why does the issue work like that, some explanation but brevity is the key). Follow that up with some Analysis (these are the things that back up your Reason; analytics, deductions, the natural law of things, everything that makes up your Reason… the body). And finally, the Conclusion (this goes back to your issue statement; you’ve given the audience the facts, the reasons why your issue is the way it is and now you recap all of that to reinstate your original premise. If you follow this path you will find you have an easier time plotting out your direction and information as clearly as possible.

and that’s that…

For more information about B2 Productions: www.b2productions.com