Archive for April, 2022

B2 Productions: Niche Down to Find the Right Audience

Apr 10 2022

Okay. Something that drives me crazy is when you ask a prospective client: ‘Who is your audience?’ or ‘Who are we targeting?’…¬†more often than not I get the answer: ’24-70, male, female. I want everyone’. That makes sense, right? Wrong. In fact, by creating such a wide demographic you tend to lose the key group or core of your potential…